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Our Work

16 projects, described rather than named

We do not publish client names: it is in our terms, and it is the reason clients tell us things their last agency never heard. So here is the work itself: what it needed, what we did, and the number that changed.

The work

Every figure below came off a real account. Where a project is described as “a camera retailer” or “a saree label”, that is deliberate.

Server-side tracking on Stape

An Indian ethnic womenswear label

Needed: A third-party checkout took payment off the store's pages, so Google Ads could not see which sales its ads made.

We did: Set up server-side Tag Manager on Stape and sent each order's recovered click id to Google server to server.

94%
of orders bypassed the browser, so no page tag could ever count them
WooCommerce → Shopify

A camera and photo retailer

Needed: A platform migration had left the catalogue stranded.

We did: Rebuilt the redirect map and recovered 675 dead product URLs.

67%
of all search clicks were landing on those dead URLs
Google Merchant Center

A multi-brand camera store

Needed: Products were being disapproved with no clear reason.

We did: Fixed product categories and description language, no appeals filed.

30 → 2
disapprovals, without changing a page on the website
Server & database

A photography equipment retailer

Needed: The site went down every 40 minutes and the host blamed traffic.

We did: Found a database buffer pool set to five times available RAM.

0
crashes after the fix. The server had looked idle throughout.
WordPress SEO

A saree and handloom label

Needed: Nothing was ranking and nobody knew why.

We did: 95 of 97 products had no SEO title or description at all.

95/97
product pages with empty SEO fields, fixed from two exemplars
Merchant Center

An automotive parts store

Needed: The dashboard reported 46.8% of products eligible.

We did: Traced it to an unused local channel, not a catalogue defect.

46.8%
was an artefact. Nothing needed rewriting.
Caching

A WooCommerce store on managed hosting

Needed: Pages were instant when cached and 40 seconds when not.

We did: Replaced an object cache backend that could never resolve.

281x
slower than memory, while the plugin reported it healthy
CDN & Cloudflare

An India-hosted business site

Needed: A CDN had been added and the site got slower.

We did: The free plan was serving India out of Singapore.

4.5x
faster after turning the proxy off
Product feed

A fashion retailer

Needed: Merchant Center reported 100% eligible, zero issues.

We did: Found the catalogue was sending menswear to women.

100%
eligible and completely wrong. The dashboard fails both ways.
Maintenance

A WordPress site with a 492 MB table

Needed: The site had slowed steadily over two months.

We did: Scheduled tasks had been dead for 23 days with no alert.

23 days
of silent failure, found in the sessions table not the logs
Ecommerce audit

A five-account feed audit

Needed: Four of five accounts reported zero issues.

We did: Audited all five against what the websites actually said.

56
real problems found across accounts reporting none
Shopify migration repair

A pro audio equipment dealer

Needed: An automated import left 76% of products with no SEO title and every old brand page returning 404.

We did: Rewrote SEO, product type and category across the catalogue and built 15 brand collections with redirects.

733
products rebuilt with SEO, type and category
Shopify catalogue SEO

A camera and imaging retailer

Needed: After migration, 2,377 products had no SEO title and none had a product type.

We did: Typed 2,663 products across 57 types, with zero mismatches on re-check.

2,415
products given SEO titles and descriptions
Database

A camera and pro video retailer

Needed: Every page was slow on a 2,300 SKU WooCommerce store.

We did: Removed years of dead settings WordPress loaded on every page view, in batches with a rollback key.

99.3%
of autoloaded option rows removed, 276,000 down to 1,796
Disk audit

An editorial blog on shared hosting

Needed: The hosting panel showed about 14 GB and the client wanted to delete images.

We did: Showed the site was 14% of that figure and reclaimed logs, dead cache and orphaned uploads instead.

505 MB
reclaimed at zero risk, against 18.8 MB that needed a real delete decision
Catalogue SEO

A 2,297 product WooCommerce catalogue

Needed: Years on an SEO plugin, yet category pages had no meta descriptions and no breadcrumb schema.

We did: Wrote the missing meta, switched on breadcrumbs and merged duplicate categories by Search Console clicks.

85 → 0
category pages missing a meta description

Want to know what we would find on yours?

Send the URL. We look at it ourselves and come back with the numbers, before there is a quote and before there is a contract.

No pitch deck, no obligation. Bring your URL and we will look at it together.