Flying Ads
Flying Ads: campaigns run from your account, not ours
The card stays yours, the account stays yours, and the ad spend never touches our invoice. We charge a service fee to run the campaigns. When the engagement ends, you keep the account, the audiences and the data.
The problem, as we usually find it
What is actually going wrong on most of the sites we are called into, before anything about what we would charge.
Two things about paid advertising in India cost small businesses more money than bad targeting ever does. The first is an agency holding the ad account. The second is being charged a percentage of spend.
The account being ours means that when the relationship ends you lose the campaign history, the audiences, the pixel data and the algorithm's learning, and you start from nothing with whoever comes next. Being charged a percentage means we get paid more for spending more of your money.
Flying Ads runs in your account, on your card, for a flat fee. Your ad spend never appears on our invoice.
What the work covers
Everything below is included. If something is not on this list, we quote it separately rather than leaving you to find out later.
Google, Facebook and Instagram
Search, feed and stories, run together where that makes sense and separately where it does not.
Targeting done properly
Audience, location and demographic interest set against who actually buys from you, then narrowed as data arrives.
Retargeting and custom audiences
Pixel set up in your account, custom and lookalike audiences built, and retargeting running rather than promised.
Ad copy and headlines
Written by us. Graphics and creative production are a separate service, which we say plainly rather than implying they are included.
Reports you can read
Spend, results and cost per outcome, with the budget and end date controlled so nothing runs away.
Google Merchant Center setup
Account created and the product feed submitted, for stores that should be on Shopping.
Ad copy and headlines
Written by us, tested against each other rather than written once and left.
Monthly performance report
Spend, results and cost per outcome, with what we changed and what we will change next.
What we have actually found
Real numbers from real accounts. We never publish client names, so the businesses are described rather than identified: the figures are exactly as we found them.
82%
of one account's impressions were lost to ad rank, not budget: more spend would have changed nothing
3 years
a pixel had been dead on an account still being optimised for conversions
₹0
of your ad spend passes through us. It stays on your card, in your account.
The detail that decides it
The part most quotes leave out, because it takes experience rather than a price list.
Why the account has to be yours
An advertising account accumulates value: conversion history, custom audiences, lookalikes, retargeting pools, and the learning phase the algorithm has already paid for with your budget.
When an agency owns that account, all of it is theirs. We have watched businesses restart from zero because a relationship ended, and rebuilding a retargeting pool takes months of spend you have already spent once.
So we work inside your Business Manager and your Google Ads account with our own access. You keep everything, always. It means we have to keep being useful rather than being difficult to leave, which is the right way round.
Where the budget actually goes across three platforms
Google Search catches people who are already looking for what you sell. It is the highest intent and usually the highest cost per click, and it is where a limited budget generally works hardest first.
Facebook and Instagram catch people who were not looking. Cheaper per click, longer to convert, and far more dependent on the creative than on targeting.
We recommend around four ads a month (roughly one a week) rather than a large batch at once. It gives each enough time in market to produce a readable result instead of everything competing with everything.
Targeting, retargeting, and knowing when to stop narrowing
Audience, location and demographic interest set against who actually buys from you, then narrowed as real data arrives rather than guessed once at setup.
The pixel gets created in your account and custom and lookalike audiences built from it, so retargeting is actually running rather than listed on a proposal.
There is a limit worth naming: narrow too far on a small budget and you pay a premium to reach a pool too small to learn from. We will tell you when a targeting request will cost more than it returns.
What is not included, stated plainly
Ad spend. It stays on your card. We charge a service fee for running the campaigns.
Graphics and creative production. Writing ad copy and headlines is included; designing the images is a separate service. We say so because implying creative is included and then delivering stock images is the most common way these packages disappoint.
Organic social posting. Flying Ads is paid promotion. Content going out on your page is our social media service, priced separately.
What we need from you
Short, and worth reading before you start. What delays this work is almost never the work : it is waiting on access or a decision.
Your own ad accounts
Google Ads and Meta Business Manager in your name, with your card. This is the point of the service: we never hold them.
Facebook Page and Instagram
Connected to the same Business Manager, or we cannot run ads from them.
Graphics, or the creative add-on
Ad copy is included, images are not. Bring your own or add creative production, but the ads need something to show.
A monthly ad budget
Separate from our fee, on your card. We recommend a floor before starting rather than after the first thin month.
Comfort with sharing account access
We say this plainly because some people are not, and it is better raised now than halfway through onboarding.
Whether this is right for you
We would rather lose the enquiry than take work we would do badly, so the right-hand column is as honest as the left.
This is for you if
- You want ads running across Google, Facebook and Instagram on a controlled budget
- You want the account, the card and the data to stay yours
- You would rather pay a flat fee than a percentage of spend
- You want someone to say when more budget will not help
This is not for you if
- You want us to hold the ad spend on our card
- You expect graphics and creative production included in the fee
- You want organic social posting; that is a different service
- You are unwilling to share access to your own ad accounts
How it runs
Four steps, in this order, every time.
- We check the account and the tracking before recommending any budget.
- Campaigns built in your account, with you retaining full access throughout.
- Targeting narrowed weekly as real data arrives, rather than set once.
- Monthly report against cost per outcome, not clicks.
The Stack We
Work In Every Day
Every platform below is one we build on, maintain, rank and report from, not a logo wall.
Questions
No. A flat service fee. Charging a percentage rewards us for spending more of your money, which is the wrong incentive.
Ad spend itself, graphic and creative production, and organic social posting. All three are available separately and priced separately.
Yours. We need access to work in it, and you keep everything (account, audiences, pixel data) if we stop working together.
Want free stats on your site first?
Send us the URL. We pull the numbers from your own accounts and tell you what is wrong before there is any quote, and before there is any contract.
No pitch deck, no obligation. Bring your URL and we will look at it together.