Shopify Order Email Branding
Order emails that look like your store, not like Shopify
Your customers read more of your order emails than your homepage. Out of the box those emails carry a Shop button, a generic header and, in the emails your team receives, the Shopify logo and a Canadian address. We take Shopify's branding out, put yours in, and keep a backup of every original.
The problem, as we usually find it
What is actually going wrong on most of the sites we are called into, before anything about what we would charge.
Place a test order on your own store and read what arrives. The confirmation has a purple Track order with Shop button next to your own. The shipping update has another. The email your staff get for every new order ends with the Shopify logo and a head office address in Canada.
None of it is wrong, and none of it breaks an order. But the order email is the one message every buyer opens, and it is the only branded touch many of them get after checkout. It should sound and look like you.
The catch is that Shopify scatters its branding across dozens of separate templates. Fixing the one email you noticed leaves the rest as they were.
What the work covers
Everything below is included. If something is not on this list, we quote it separately rather than leaving you to find out later.
A full backup of every template
The complete text of every email template saved before any change, handed to you as a file.
Shopify branding removed
The Shop button and the Shopify footers taken out of every template that carries them, customer and staff.
Your logo and colours on every customer email
Set on Shopify's branding page so every email picks them up.
Staff emails signed as your store
The Shopify logo and address replaced with your store name.
Test emails you approve
Test copies sent to you before we call it done.
A one page record
What was changed in each email, what was left alone and why, and how to undo any of it.
What we have actually found
Real numbers from real accounts. We never publish client names, so the businesses are described rather than identified: the figures are exactly as we found them.
47
templates read and backed up on one store before any change was made
3 of 44
customer templates that carried the Shop button, which is why checking only the order email misses the others
3 of 4
staff emails that ended in the Shopify logo and a Canadian address
The detail that decides it
The part most quotes leave out, because it takes experience rather than a price list.
Where Shopify's name actually shows up
A store has roughly 45 customer and staff email templates, one for each event: order placed, shipped, out for delivery, delivered, refunded, cancelled, picked up, and so on. The Shop button sits in only some of them, and the Shopify footer sits in the staff ones. Which ones depends on the template, so every one has to be opened and checked.
On one store we did recently, the Shop button was in 3 of 44 customer templates and the Shopify logo and address were in 3 of the 4 staff emails. Easy to miss one, hard to see which without looking at all of them.
Why the built in branding page is not enough
Shopify has a settings page for email branding. It lets you add a logo and pick one accent colour, and it applies to every customer email. That is a good start and we use it. It does not remove the Shop button, it does not touch the staff emails, and it does not change fonts or layout.
A backup before a single change
Before anything is edited we save the full text of every template on the store. If you ever want the originals back, or a later change goes wrong, you have them, and Shopify can also restore its own default for any template. You get the backup file at the end.
What we cannot change, and will tell you
A few things belong to Shopify. One staff email has no editor at all, and the wrapper around some emails cannot be edited. If your store uses Shop Pay, the small Bought with Shop mark on that payment stays. We list exactly what was changed and what was not, so there is no surprise when you send a test.
What we need from you
Short, and worth reading before you start. What delays this work is almost never the work : it is waiting on access or a decision.
Shopify staff access
A staff account that can open notification settings. We only open the notification settings.
Your logo
A PNG or SVG of your logo, and your brand colours if you have them.
A sender to send tests to
An email address where we can send you test copies to approve.
Whether this is right for you
We would rather lose the enquiry than take work we would do badly, so the right-hand column is as honest as the left.
This is for you if
- Your order or shipping emails show a Shop button or other Shopify branding
- Your team gets new order emails ending in the Shopify logo and address
- You want your logo and brand colours on every email a customer receives
- You run more than one store and want them all to match
This is not for you if
- You want marketing newsletters or abandoned cart sequences designed: that is a separate email tool, not order email
- You use Shop Pay heavily and want that mark gone: it is Shopify's and stays
- You want a fully custom email layout from scratch: ask us, it is quoted separately
How it runs
Four steps, in this order, every time.
- You send us the store and the logo. We read every email template and list where Shopify's branding appears.
- We save a backup of every template, then remove the branding and set your logo and colours.
- We send you test emails. You approve them or tell us what to change.
- You get the backup file and a one page record of what changed.
The Stack We
Work In Every Day
Every platform below is one we build on, maintain, rank and report from, not a logo wall.
Questions
Not by itself. Branding changes how the email looks. Delivery depends on your email domain being authenticated, which is a separate service we also offer.
Yes. You get a backup of every original, and Shopify can restore its own default for any template in one click.
No. Notification emails are separate from your theme, so your storefront is not touched.
Yes. The price is per store, and we can match all your stores to one look.
No. The price is what you pay, no GST is added on top.
Want free stats on your site first?
Send us the URL. We pull the numbers from your own accounts and tell you what is wrong before there is any quote, and before there is any contract.
No pitch deck, no obligation. Bring your URL and we will look at it together.