Flying Blog
Flying Blog — for people who write, not maintain
A blog earns on being fast, findable and pleasant to read. Everything in this package exists to serve one of those three, and the things that serve none of them are deliberately absent.
The problem, as we usually find it
What is actually going wrong on most of the sites we are called into — before anything about what we would charge.
A blog earns on three things: how fast it loads, how findable it is, and whether it is pleasant enough to read that someone stays for a second post. Everything in this package serves one of those. Things that serve none of them are deliberately absent.
The most common reason an independent blog fails is not the writing. It is that the site is slow, images are unoptimised, nothing is set up for search, and the writer spends more time fighting the platform than writing on it.
Built so you can write and never think about the site again.
What the work covers
Everything below is included. If something is not on this list, we quote it separately rather than leaving you to find out later.
Fast by default
Image CDN, responsive images generated on the fly, and caching configured at build. Image weight is what makes most blogs slow.
SEO that runs itself
Automatic alt and title tags on images, an SEO-friendly robots.txt, Search Console and Analytics connected, and a lifetime SEO tool with unlimited keywords.
Built for readers
Reading time, social sharing, a working tag system and a newsletter signup, so a first-time visitor has somewhere to go next.
Business email included
Four business email IDs with 5 GB each, which is unusual at this price and genuinely useful for pitching.
Secured and kept clean
Web firewall, bad bot protection and spam control, so comments stay usable.
Newsletter subscription form
Connected and working, so you start building the one audience you actually own.
Google Ads integration ready
Wired up so you can drop in your code whenever you are ready to monetise.
Favicon and social preview cards
So your posts look like a real publication when shared rather than a blank box.
Publishing walkthrough
A short session on writing, scheduling and images, so you never need us to publish a post.
What we have actually found
Real numbers from real accounts. We never publish client names, so the businesses are described rather than identified — the figures are exactly as we found them.
4
business email IDs included, at 5 GB each
Image CDN
included rather than an upsell, because images are what actually make a blog slow
Named add-ons
table of contents, AJAX search, PWA, advanced comments and ad management, each priced separately
The detail that decides it
The part most quotes leave out, because it takes experience rather than a price list.
Images are what actually make a blog slow
A blog is mostly photographs, and unoptimised photographs are the single largest cause of slow blogs. A page carrying eight full-resolution images is several megabytes before a word is read.
Responsive images are generated on the fly so a phone receives a phone-sized image rather than a desktop one scaled down in the browser, and everything is served through an image CDN — included, not an upsell, because it is the fix that matters most.
Image SEO is automated too: alt and title attributes added automatically, so images are findable in Google Images without you tagging every upload by hand.
SEO that runs without you thinking about it
A licensed SEO tool with unlimited keywords, included for the life of the site. Search Console and Analytics connected at build so you can see what is landing from the first week rather than discovering six months in that nothing was ever measured.
A working robots.txt, a real tag system that builds categories properly rather than producing a cloud of dead links, and reading time on each post.
None of this needs your attention after setup. That is the point — every minute spent on the mechanics is a minute not spent writing.
Four business email IDs, which is unusual at this price
Four business addresses at 5 GB each, on your own domain. For an independent blogger this is disproportionately useful, because pitching a brand from a personal address and pitching from your own domain get different response rates.
It is included rather than an add-on. It costs us little and it is one of the few things at this level that changes how seriously people take you.
Growing readers, not just attracting them
A newsletter signup so a first-time reader becomes someone you can reach again — the only audience you own, and the one that survives an algorithm change.
Social sharing to the platforms that actually send blog traffic, and an Instagram feed embed so the two audiences feed each other.
Add-ons when you are ready: table of contents for long posts, AJAX search, advanced comments, notification bars, progressive web app support, and finer control over ad placement. Each priced separately rather than bundled into a headline you did not need.
What we need from you
Short, and worth reading before you start. What delays this work is almost never the work — it is waiting on access or a decision.
A sense of what you write about
Topics and tone. The design and category structure follow from it rather than the other way round.
Existing posts, if you are moving
Access to the old blog so posts and URLs come across without losing what they have earned.
A logo, or permission to keep it simple
A clean wordmark is fine and often better. We will say if a logo is worth commissioning first.
Hosting and domain
Not included. We help you buy both in your name, at cost, and set them up.
Google account for Search Console
Yours, so the site is verified in your name and the data belongs to you.
Whether this is right for you
We would rather lose the enquiry than take work we would do badly, so the right-hand column is as honest as the left.
This is for you if
- You write regularly and want a real site rather than a hosted profile
- You want it fast and findable without managing any of that yourself
- You want to build a newsletter list you actually own
- You may run ads or sponsored posts later and want that supported
This is not for you if
- You want to sell products; that is a store, not a blog
- You post once or twice a year — the running costs will not be worth it
- You want a fully bespoke design; this uses a licensed theme
- You expect hosting and the domain included; they are not
How it runs
Four steps, in this order, every time.
- We look at what you write and who reads it before choosing a design.
- Built on a licensed theme with lifetime updates, so it does not rot.
- Speed, image handling and SEO configured before your first post goes up.
- A walkthrough of publishing, so you never need us to post something.
Looking for hosting? This is what we would put you on
We do not sell hosting and we do not resell it, so there is no plan of ours to push you onto. When a client asks where to host, this is the honest answer for most small Indian sites.
Indian data centre
Mumbai is on the list. A site served from India to Indian visitors starts a long way ahead of one served from Singapore.
LiteSpeed, not plain Apache
It ships with LiteSpeed and LSCache, which is most of the WordPress speed problem solved before anyone installs a plugin.
Free SSL and daily backups
Included on the plans we would actually put a client on, rather than sold back to you at renewal.
Priced for a small business
The long term is where it is cheap. Renewal rates are higher than the first-term price, so buy the longest term you are comfortable with.
That is a referral link. Hostinger pays us a small commission if you sign up through it, at no extra cost to you. We recommend it because we run client sites on it, not because of the commission.
The Stack We
Work In Every Day
Every platform below is one we build on, maintain, rank and report from — not a logo wall.
Questions
Independent writers, creators and niche bloggers who want a proper site rather than a hosted profile, and who would rather write than maintain.
Yes. Google Ads integration is included, and advanced ad placement control is an add-on.
Hosting, the domain name, and creating accounts on Google or social platforms on your behalf. We help you get all of them, in your own name.
Want free stats on your site first?
Send us the URL. We pull the numbers from your own accounts and tell you what is wrong before there is any quote, and before there is any contract.
No pitch deck, no obligation. Bring your URL and we will look at it together.