Free tool
Is your Shopify store tracking its sales?
Enter your store. We find your checkout app and every analytics and ad tag on the page, and tell you what that means for the numbers in Google Ads and Meta.
What the check looks at
Everything a browser can see on your store, read in a few seconds.
Your checkout app
GoKwik, Shiprocket Fastrr, Shopflo, Razorpay Magic Checkout, Simpl and Nimbbl each leave their own signature in the page. A third-party checkout is the single biggest reason ad platforms under-count Shopify sales in India.
Every tag in the page code
Google Analytics 4 properties, Google Ads accounts, Tag Manager containers and the Meta pixel, with their IDs, plus TikTok, Microsoft Ads, Clarity, Pinterest and Snapchat.
What it means
Duplicates that double-count, tags that cannot see purchases, and gaps where an ad platform has nothing to optimise on, written as findings rather than a raw list.
Questions
Apps such as GoKwik, Fastrr and Shopflo take the customer out of your store's pages to complete payment. The order still reaches Shopify, but the purchase tags your ad accounts rely on run in the browser on your store, so they never see the sale. Ads then optimise on a fraction of your real orders.
Because two GA4 properties load on your pages. That usually happens when a new agency, an app or a theme adds its own without removing the old one. Both record the same visits, so reports disagree depending on which property someone opens.
No. It reads your page the way a browser receives it, so it sees the Tag Manager container but not the tags configured inside it. When a store has Tag Manager and no ad tags in the page code, we say the ad tags are probably inside it rather than calling them missing.
The tag checks work on any website. The checkout findings are written for Shopify, where third-party checkout apps are common in India.
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Run the checkAds reporting fewer sales than Shopify?
Send us the store. We check the numbers against your real orders and tell you how much of your revenue your ad accounts can actually see.
No pitch deck, no obligation. Bring your URL and we will look at it together.