Free tool
UTM builder
Add source, medium and campaign to any link. We tidy the values and warn you about the mistakes that split your reports, all in your browser.
How we can help
A tagged link only helps if the sale is counted
UTM links tell you where a click came from. Whether the sale is attributed to it depends on tracking that survives the checkout, and that is where most stores lose the data.
GA4 and Tag Manager set up so every campaign you tag shows up with its real revenue.
From ₹6,000See the service Tracking + Ads SetupAd platforms and analytics fixed together, so the numbers agree.
From ₹12,000See the service Server-Side TrackingConversions sent from the server, so blockers and checkout apps cannot drop them.
From ₹6,000See the serviceNot sure which you need? Book a free 30-minute call and bring this result, or send us a message. No obligation, no pitch deck.
Questions
A normal web address with a few labels added to the end, such as utm_source and utm_campaign. When someone clicks it, Google Analytics reads the labels and records which campaign sent them.
Always set source, medium and campaign. Source is where the click came from, medium is the kind of traffic, and campaign is a name you will recognise later. Term, content and id are optional extras for search keywords and for telling two ads apart.
Yes. Google Analytics 4 treats "Facebook" and "facebook" as two different sources and splits your reports in two. Use lowercase and underscores everywhere, which this builder does for you by default.
No. A UTM link on an internal link can start a new session and overwrite where the visitor really came from. Use them only on links that bring people to your site from outside.
Usually not. Google Ads adds its own tracking label (gclid) through auto-tagging, and that is what links ad clicks to Google Analytics. Add UTMs to Google Ads only if you know why you need them.
No. The link is built inside your browser. Nothing you enter is sent to us.
Guides
More free tools
Shopify Tracking Check
Which checkout app your store runs, which ad and analytics tags load, and what that does to your numbers.
Run the checkBreak-even ROAS Calculator
The ROAS your ads must beat to make money, the most you can pay per order, and the conversion rate you need at your click cost.
Run the checkAd Metrics Calculator
CPM, CTR, CPC, conversion rate, CPA and ROAS from your spend and results, with the formula and plain-English meaning for each.
Run the checkTagging links but the sales still do not match?
Tell us which ads and platforms you run. We check where the tracking breaks between the click and the order, before there is any quote.
No pitch deck, no obligation. Bring your URL and we will look at it together.