Free tool
Ad metrics calculator
Enter what your ads spent and got. See your CPM, CTR, CPC, conversion rate, CPA and ROAS, with the formula and what each one means.
Fill in what you know. Each number appears as soon as the inputs it needs are there. Use the same date range for everything.
How we can help
The numbers say what happened. They do not say what to change
A weak CTR points at the ad, a weak conversion rate at the page, a weak ROAS at the margin or the tracking. We read all of them together and fix the one that is holding you back.
Ads managed against your real margin, with spend moved to what earns and cut from what does not.
From ₹7,999/moSee the service Tracking + Ads SetupTracking fixed so the sales in these numbers are the sales you actually made.
From ₹12,000See the service Conversion Rate OptimizationA better page lifts the conversion rate, which lowers what every order costs.
From ₹9,000See the serviceNot sure which you need? Book a free 30-minute call and bring this result, or send us a message. No obligation, no pitch deck.
Questions
Cost per mille, the cost of 1,000 impressions. It is your ad spend divided by impressions, times 1,000. It reflects how crowded and expensive the audience you are reaching is.
There is no single good number. It varies by platform, industry, audience and offer. The useful comparison is your own history: is it getting better or worse, and does a CPA sit below what an order earns you.
ROAS is sales divided by ad spend, so it ignores your product costs. ROI counts what you earned after costs. A ROAS of 3 can still lose money if your margin is thin. The break-even ROAS calculator on this site shows the ROAS you need.
Ad platforms and your store count orders differently, with different attribution windows and different tracking. The guide on GA4 and Google Ads numbers not matching explains the usual causes.
The same one for every number, and long enough to smooth out odd days. A week or a month works for most stores.
No. The sums run in your browser. Nothing you enter is sent to us.
Guides
More free tools
Shopify Tracking Check
Which checkout app your store runs, which ad and analytics tags load, and what that does to your numbers.
Run the checkUTM Builder
Tag any link with source, medium and campaign, with warnings for the mistakes that split your analytics.
Run the checkBreak-even ROAS Calculator
The ROAS your ads must beat to make money, the most you can pay per order, and the conversion rate you need at your click cost.
Run the checkNumbers look off, or too good?
Send us the account. We check the tracking and the maths behind them, before there is any quote.
No pitch deck, no obligation. Bring your URL and we will look at it together.