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About

A small senior team, in Mumbai, since 2012

We build websites and stores, we make them fast, and we make them findable. What has kept the same clients with us for years is not a process diagram: it is that we send real numbers before asking for money, and we tell people when the work they asked for is not the work they need.

Kandivali West, Mumbai · Mon-Sat, 10:00 to 18:00 IST

The short version

Fourteen years, one city, and a client list that mostly arrived through other clients.

2012

building websites and stores for Indian businesses, from Kandivali, Mumbai

240+

projects delivered across WordPress, WooCommerce and Shopify

75+

sites currently under active care plans, updated and backed up every month

Niral Sura, founder of Flying Star Technologies

The founder

Niral Sura

Founder, Flying Star Technologies · Mumbai · since 2012

I started Flying Star in 2012 and I still do the work myself. I build, fix and grow WordPress, WooCommerce and Shopify stores, along with the Google Ads, Meta ads and Merchant Center feeds that bring them orders. When you talk to Flying Star, you are talking to the person who will be in your accounts.

We build, rank and look afterStoresthe websites and stores Indian businesses actually sell fromGrowthevery day.

Free Stats First
Stats
No Contract
No contract
Senior Team, Mumbai
Building Since 2012

How we work

Six things we hold to. Every one of them has cost us a project at some point, which is roughly how you know they are real.

Stats before signature

We pull real numbers from your own accounts and send them before there is a quote. It is the fastest way for both of us to find out whether there is a job here.

No contract

Retainers run month to month. If a month's reporting is not worth reading, you stop. Nothing to cancel, nothing to argue about.

You own everything

Hosting, domains, ad accounts, analytics, the code. All of it in your name. If you leave, you leave with the lot and nothing needs migrating.

The people you met do the work

There is no handoff to a junior team after the pitch. It is a small senior group in Mumbai, which is also why we say no to work we would do badly.

We say when the answer is no

We have told clients their SEO budget was the wrong spend, that their feed mattered more than their ads, and that their site did not need rebuilding. That advice costs us work and keeps us useful.

Findings, not homework

A report that ends with a list of things for you to do is not a service. We tell you what we found and what we did about it.

The Stack We
Work In Every Day

Every platform below is one we build on, maintain, rank and report from, not a logo wall.

WordPress
WooCommerce
Shopify
Elementor
Cloudflare
Google Ads
Analytics
Search Console
WordPress
WooCommerce
Shopify
Elementor
Cloudflare
Google Ads
Analytics
Search Console
WordPress
WooCommerce
Shopify
Elementor
Cloudflare
Google Ads
Analytics
Search Console
WordPress
WooCommerce
Shopify
Elementor
Cloudflare
Google Ads
Analytics
Search Console
Merchant Center
Meta Ads
Instagram
Tag Manager
Razorpay
Next.js
MySQL
PHP
Merchant Center
Meta Ads
Instagram
Tag Manager
Razorpay
Next.js
MySQL
PHP
Merchant Center
Meta Ads
Instagram
Tag Manager
Razorpay
Next.js
MySQL
PHP
Merchant Center
Meta Ads
Instagram
Tag Manager
Razorpay
Next.js
MySQL
PHP
WordPress
WooCommerce
Shopify
Elementor
Cloudflare
Google Ads
Analytics
Search Console
WordPress
WooCommerce
Shopify
Elementor
Cloudflare
Google Ads
Analytics
Search Console
WordPress
WooCommerce
Shopify
Elementor
Cloudflare
Google Ads
Analytics
Search Console
WordPress
WooCommerce
Shopify
Elementor
Cloudflare
Google Ads
Analytics
Search Console

Numbers We Can Show You

25 findings from real accounts. Client names are never published, so the stores are described rather than named: the figures are exactly as we found them.

"Meta was receiving 114 of 189 orders. From the first full day after our fix it received 219 of 219, with the match score up from 6.1 to 8.2."

Every order reaches MetaMeta Conversions API · D2C eyewear brand
Every order reaches Meta
94% of orders invisible
32,887 junk conversions a day
675 dead URLs
56 feed problems
100% and still wrong
Every order reaches Meta
94% of orders invisible
32,887 junk conversions a day
675 dead URLs
56 feed problems
100% and still wrong
Every order reaches Meta
94% of orders invisible
32,887 junk conversions a day
675 dead URLs
56 feed problems
100% and still wrong
Every order reaches Meta
94% of orders invisible
32,887 junk conversions a day
675 dead URLs
56 feed problems
100% and still wrong
0.0% eligible
30 down to 2
22.9 GB reclaimed
Crashing every 40 min
281x slower
23 days of dead cron
0.0% eligible
30 down to 2
22.9 GB reclaimed
Crashing every 40 min
281x slower
23 days of dead cron
0.0% eligible
30 down to 2
22.9 GB reclaimed
Crashing every 40 min
281x slower
23 days of dead cron
0.0% eligible
30 down to 2
22.9 GB reclaimed
Crashing every 40 min
281x slower
23 days of dead cron
4.5x slower from a CDN
Every visitor blocked
Barcodes full of junk
95 of 97 pages empty
618 offers, 18 real issues
46.8% was an artefact
4.5x slower from a CDN
Every visitor blocked
Barcodes full of junk
95 of 97 pages empty
618 offers, 18 real issues
46.8% was an artefact
4.5x slower from a CDN
Every visitor blocked
Barcodes full of junk
95 of 97 pages empty
618 offers, 18 real issues
46.8% was an artefact
4.5x slower from a CDN
Every visitor blocked
Barcodes full of junk
95 of 97 pages empty
618 offers, 18 real issues
46.8% was an artefact
3,222 SKUs
A whole dashboard inert
8 things we refused
Two agencies, same bug
733 products rebuilt
99.3% of dead settings gone
3,222 SKUs
A whole dashboard inert
8 things we refused
Two agencies, same bug
733 products rebuilt
99.3% of dead settings gone
3,222 SKUs
A whole dashboard inert
8 things we refused
Two agencies, same bug
733 products rebuilt
99.3% of dead settings gone
3,222 SKUs
A whole dashboard inert
8 things we refused
Two agencies, same bug
733 products rebuilt
99.3% of dead settings gone

Questions

Kandivali West, Mumbai. We work with businesses across India and handle everything remotely, but there is a real office and a real team behind it.

Small and senior, deliberately. It is why the person who scopes your project is the person who builds it, and why we turn down work that needs a department we do not have.

We do not do print, we do not do video production, and we do not take on work we would have to learn on your budget. When something falls outside what we are good at, we say so.

Care plans, Firstlight, Truefeed, Shopify migration and Shopify development each carry enough pricing and evidence to need a site of their own. Sending you to a real page beats compressing it into a paragraph here.

Want free stats on your site first?

Send us the URL. We pull the numbers from your own accounts and tell you what is wrong before there is any quote, and before there is any contract.

No pitch deck, no obligation. Bring your URL and we will look at it together.