Websites, ecommerce, SEO and Google feeds: built and looked after by a senior team in Mumbai since 2012.
the websites and stores Indian businesses actually sell from
every day.
Every platform below is one we build on, maintain, rank and report from, not a logo wall.
Search the catalogue, or browse the categories below. Every one is scoped and priced before you commit.
Three productised services with a fixed scope and a fixed price. Each one runs on its own site, so you can read the whole argument before you talk to us.
Migration, Shopify builds and the full service catalogue. If you are not sure which one you need, ask us and we will tell you which one you do not.
Browse all ServicesFree tools
The same checks we run at the start of every engagement, free to use. No sign up, answers in plain English.
24 findings from real accounts. Client names are never published, so the stores are described rather than named: the figures are exactly as we found them.
"A third-party checkout hid 94% of orders from the browser. Server-side Tag Manager on Stape now sends each one to Google Ads with its click id."
Five numbers from real accounts. Three are things we moved, two are what we found before anyone had moved anything: the distinction matters, so we keep it. Client names are never published, so each is described rather than named, and we can show the working on any of them.
Server-side tracking on Stape
An Indian ethnic womenswear label
94%
A third-party checkout took payment off the store's pages, so no page tag could count the sale. We set up server-side Tag Manager on Stape and sent each order's click id to Google server to server, and over the first three clean days Google recorded 105% of the value of Google-clicked orders. The same account had an auto-created action logging up to 32,887 junk conversions a day.
Google Merchant Center
A multi-brand camera store
30 → 2
Fixed product categories and description wording. No appeals were filed and not one page on the website changed.
WordPress SEO
A saree and handloom label
95 of 97
Almost the entire catalogue was invisible to search. Two pages had been written in-house and became the exemplars for the rest.
WooCommerce → Shopify
A camera and photo retailer
67%
A platform migration left 675 product URLs unredirected. They were still earning two thirds of the site's search clicks.
Shopify
A 2,700-product multi-brand catalogue
2,686 of 2,686
Shopify's own coverage query reported all 2,686 as healthy: the presence filter it uses counts an empty string as a value. Four hand-checked samples disproved it.
Object cache
A WooCommerce store on managed hosting
281x
Pages were instant when cached and forty seconds when not. The plugin's own connection test reported the backend healthy throughout.
Cloudflare
An India-hosted business site
4.5x
A free-plan CDN was serving an India-hosted site out of Singapore. Turning the proxy off made the site four and a half times faster.
WordPress database
A camera and pro video retailer
99.3%
Old settings, expired transients and licence data from plugins removed long ago. Exported with a rollback key and removed in batches while the site stayed under load.
Built in house
These apps come from the same team that fixes client stores, which is why the fixes are practical. We build tools for the problems we keep meeting, instead of only configuring other people’s.
Collect the buyer's GSTIN in the cart and keep it on the order.
Add a Cash on Delivery fee at checkout without Shopify Plus.
Built by Flying Star Technologies, Mumbai. Shopify App Store listings coming soon.
The questions we get asked before every project, answered with the actual numbers rather than “it depends”.
