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Free tool

Character counter

Paste your text and see at once whether it fits every platform: Google Ads, Meta ads, SEO titles, Instagram, X, LinkedIn and more.

Characters
0
Without spaces
0
Words
0
Sentences
0
Lines
0
Reading time
0

Does it fit?

  • Google Ads headline0 of 30 · 30 left
  • Google Ads description0 of 90 · 90 left
  • Facebook and Instagram ad text0 of 125 · 125 left
    Recommended: longer text is cut behind See more.
  • Facebook and Instagram ad headline0 of 40 · 40 left
    Recommended length.
  • SEO page title0 of 60 · 60 left
    A guide. Google cuts by width, not by characters.
  • SEO meta description0 of 160 · 160 left
    A guide. Google cuts by width and may rewrite it.
  • YouTube title0 of 100 · 100 left
  • YouTube description0 of 5,000 · 5,000 left
  • Instagram bio0 of 150 · 150 left
  • Instagram caption0 of 2,200 · 2,200 left
  • X post0 of 280 · 280 left
    X counts every link as 23 characters and most emoji as 2.
  • LinkedIn headline0 of 220 · 220 left
  • LinkedIn About0 of 2,600 · 2,600 left
  • LinkedIn post0 of 3,000 · 3,000 left
  • Google Business post0 of 1,500 · 1,500 left
  • Google Business description0 of 750 · 750 left
  • Google Shopping product title0 of 150 · 150 left
    Only the first part shows in many places, so put the key words first.
  • Google Shopping description0 of 5,000 · 5,000 left
  • SMS, one message0 of 160 · 160 left
    Plain text. Non-English characters or emoji drop it to 70.

Limits change as platforms update. Where one is marked as a guide or recommended, longer text still works but may be cut off.

How we can help

Fitting the limit is the easy part. Writing what earns the click is the hard part

A headline that fits can still be ignored. We write ads, titles and descriptions around what people search for and what makes them act, and test them against each other.

Meta Ads Management

Ad copy and creative written and tested, with spend moved to what earns.

From ₹7,999/moSee the service Google Shopping & Performance Max

Product titles and feeds set up so your products show for the searches that sell.

From ₹6,000See the service E-commerce Product SEO

Page titles and descriptions written for search and for the person reading them.

From ₹6,999See the service

Not sure which you need? Book a free 30-minute call and bring this result, or send us a message. No obligation, no pitch deck.

Questions

Responsive search ads allow headlines of up to 30 characters and descriptions of up to 90. Text over the limit is not accepted, so it is worth checking before you paste it into the ad editor.

As a guide, about 60 characters for the title and about 160 for the description. Google actually cuts by width in pixels, not by characters, and may rewrite the description, so treat these as targets, not strict limits.

Yes. Platforms count spaces and line breaks. The counter shows the total, and the total without spaces separately.

X counts every link as 23 characters whatever its length, and counts most emoji as two. So a post that looks like 280 characters here can differ there.

Here they do, the way most platforms show them. A few platforms count them differently, and SMS drops to 70 characters per message when an emoji or non-English character is used.

No. The text stays in your browser and is not saved or sent to us.

Guides

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Ads or titles not getting clicks?

Send us the account or the page. We look at what is written, what people search for and what is shown, before there is any quote.

Start a projectBook a free 30-min call

No pitch deck, no obligation. Bring your URL and we will look at it together.