Free tool
ROI and break-even calculator
Two sums every owner needs: what an investment returned, and how much you must sell before you stop losing money.
Return on investment
ROI = (what you got back minus what you spent) ÷ what you spent × 100. For ads, count what the sales earned you after product cost, not the sales themselves, or the ROI looks far better than it is.
Break-even point
Break-even units = fixed costs ÷ what each unit earns after its own cost. Below that you lose money, above it you profit.
How we can help
Break-even tells you the minimum. The plan is what comes after
Most stores know their sales and not what each order really earns. We work it out with you, then aim ads and offers at the orders that pay.
Ads managed against what an order really earns, so spend stops where profit stops.
From ₹7,999/moSee the service Tracking + Ads SetupTracking fixed so the returns you measure are real.
From ₹12,000See the service Conversion Rate OptimizationMore orders from the same traffic spreads your fixed costs over more sales.
From ₹9,000See the serviceNot sure which you need? Book a free 30-minute call and bring this result, or send us a message. No obligation, no pitch deck.
Questions
ROI = (what you got back minus what you spent) ÷ what you spent × 100. Spend ₹1,00,000 and get back ₹1,50,000 and your ROI is 50%.
The number of units you must sell for your sales to cover your fixed costs. It is fixed costs divided by what each unit earns after its own cost.
Costs that stay the same however much you sell: rent, salaries, software and tools, and a monthly retainer. Costs that grow with each sale, like product cost and shipping, are variable and go in the cost per unit.
ROAS is sales divided by ad spend. ROI looks at what you earned after costs. For ads, count the profit the sales produced, not the sales themselves.
Yes. A negative ROI means you got back less than you spent.
No. The sums run in your browser. Nothing you enter is sent to us.
Guides
More free tools
Shopify Tracking Check
Which checkout app your store runs, which ad and analytics tags load, and what that does to your numbers.
Run the checkUTM Builder
Tag any link with source, medium and campaign, with warnings for the mistakes that split your analytics.
Run the checkBreak-even ROAS Calculator
The ROAS your ads must beat to make money, the most you can pay per order, and the conversion rate you need at your click cost.
Run the checkSpending on ads but unsure it pays?
Tell us the spend and the store. We work out what an order really earns and where the spend should stop, before there is any quote.
No pitch deck, no obligation. Bring your URL and we will look at it together.