9 Stages of Marketing a WordPress Website

9 Stages of Marketing a WordPress Website

WordPress Marketing Tips – Make Your Websites Soar

With blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, business owners are able to build their brand and increase visitors to a WordPress website.

In general, there are 9 stages to marketing research success:

  1. Formulating the Marketing Research Problem
  2. Method of Inquiry
  3. Research Method
  4. Research Design
  5. Data Collection Techniques
  6. Sample Design
  7. Data Collection
  8. Analysis and Interpretation
  9. The Marketing Research Report

Market your WordPress site

WordPress websites and blogs have an advantage over websites or blogs that were built using other content management systems (CMS).

SEO Advantages with WordPress:

When planning your next web project, you will most likely be presented with the choice of which content management system to utilize. WordPress is the CMS of choice for professional Internet organizations for many reasons, including an added benefit for search engine optimization (SEO) efforts.

Adding content to WordPress is easy.

Because SEO is very much dependent on original, quality content, adding posts to your website on a consistent basis is imperative.

The permalinks can be customized.

With WordPress you can add relevant keywords to the URLs for posts and pages, which makes it easy for Google and other search engines to detect those keywords and rank your website for your keywords.

WordPress is open source software. Because WordPress is open source, you can download it for free. This also means that hundreds of thousands of developers and programmers are working on WordPress and therefore, it functions better. Additionally, you will have no problem finding professional themes, plug-ins and extensions to download from trusted sources.

WordPress comes equipped with built-in RSS feeds.

Really simple syndication (RSS) feeds are important for SEO because they allow your valuable content to go to a feed with a link back to your website or blog. Readers can subscribe to your feed so that why will be automatically notified when your company posts new content to your WordPress website.

WordPress has very clean code.

Except for free themes, un-trusted plug-ins and extensions, WordPress code is clean and SEO friendly. Before you download free themes, plug-ins or extensions, remember that hackers utilize free downloads to inject malicious code into sites. If that were to happen, you could get your WordPress website or blog dropped from Google and penalized in search engines.

WordPress plug-ins are plentiful

You can find a plug-in to do just about anything. The functionality of WordPress is enhanced with plug-ins and you can customize your WordPress install to meet your specific needs.

Get found, convert and analyze

  • Attract Traffic
  • Convert visitors to leads then to sales
  • Turn customers into repeat higher margin customers
  • Analyze for continuous improvement

Drive-up Sell and Cross-sell Opportunities

  • Get noticed in potential customers’ inbox
  • Show your social side
  • Pimp your product pages
  • Reach your goal, repeat.

To achieve high rankings in search engines for your specific keywords, there are many strategies which must be adhered to, but in general, if your firm produces relevant, quality, original content on a consistent basks, you will see an increase in search engine traffic . Other strategies include e-mail marketing, social networking, and attractive web design with WordPress to make your product pages shine and be relevant to both new and existing customers.

Source by Stephanie Rosendahl

4 Trustworthy Methods to Increase Your WordPress Blog Reach

4 Trustworthy Methods to Increase Your WordPress Blog Reach

Everyone knows the importance of using WordPress as the CMS for developing a great website. It is an amazing platform to create websites on a small level as well as on a large enterprise scale. This is because WordPress is so easy to learn as a beginner and scalable too to meet the needs of any large-scale business website.

A successful blog dems posting amazing content on daily basis to make Search Engines happy. This may seem to be as easy as ABC but when we think on the ground levels, we see the reality! First of all, you can easily hire a WordPress developer to set up your WordPress website and second thing is you can also gain more traffic to your website by the tips that we will be considering in this write-up.

Blogging is a field which demands too much time because it takes time to think of an idea, write on it, polish the content and then publish it! Then starts the act of sharing it and almost begging on social media platforms to get more views and shares. It can become very annoying at times especially when you are working so hard to create the content.

The tips we are going to discuss here will help you get easily found by more people and it shows that smart work is the key rather than just hard work which can actually drive you mad at most of the times.

1. Change Heading Styles with a Tap of a key!

Saving time is one of the most important things you can do when you are a blogger and creating content has already taken your days to polish the final piece.

Use Ctrl + 2 (if you are a Windows or a Linux user) and CMD + 2 (if you are a Mac User). This is used when you want to change the H2 tag and then this function can be executed by putting the cursor on the line.

2. Save time by automatically linking to your existing content / posts:

WordPress offers an easy way to link to an existing content. Sadly, the option to link to your existing content or posts are easily ignored by most of the bloggers when they are publishing their posts in the WordPress blog.

In the Click / Insert Link in the content editor, a pop up box appears and a list of already existing content to help you choose what you want to link in your present post.

3. Easily Paste Rich text- No need to format!

Div Codes and formatting from another website or blog content can be conflicting with your blog’s format so the best thing to paste the text in your WordPress blog would be to click on the plain-text clipboard icon in the Menu Bar!

4. Appropriate Image Size should be used:

A WordPress blog without images may seem to be dull and boring. So, to enhance the quality of the blog, you can place the well-designed exclusive images to your posts. It can seem very tempting but you have to use images with appropriate size otherwise there will be bad impression on your WordPress blog. If you want help of WordPress developer, go ahead!

In the same way, you can use Image compression tools to take advantage of the SEO benefits and drive more traffic easily to your blog.

Source by Sophia Phillips

WordPress Security Tips and Hack Defense

WordPress Security Tips and Hack Defense

From WordPress core, theme and plugin safety, to user name and password best practices and database backups.

Other topics to consider include:

  • layered security measures like using the .htaccess file to enable or disable features
  • limiting file permissions
  • black listing and white listing IPs
  • disable file editing
  • using HTTPS

WordPress Security
If you run a large commerce site and it gets hacked, you can lose valuable customers and of course, money. Web hosts are likely to suspend accounts that are hacked taking your site offline. You do not want to waste your time patching up a site after hacks or paying hosting when your site is down.

Why is WordPress so successful?
WordPress is the world’s most popular content management system now powering 20% ​​of all websites. It’s success is due to its intuitive interface and the fact that its free and open source. Its features provide infinite options for extending functionality through the addition of plugins and the ability to customize your site with themes and widgets. With thousands of paid and free themes and plugins available on the web, the option to create a site that is both functional and definitely yours is virtually limitless.

Why is WordPress exposed to attack?
These same features are the most common ways that we expose our sites to attack. Because WordPress is open source, anyone can easily explore the core code or search through any of the most popular themes and plugins for hacks. These are items of WordPress that are out of your control.

Your host and WordPress hacks
Unless you pay big money to have your own server for web hosting, you also can not control the hosting environment your website is run on.

Brute force attack
A brute force attack is also something that is out of your control. While you can not always stop them, you can put into place measures to limit the damage and make it difficult for someone to successfully hack your site. Even tech giants like Microsoft, Apple and Amazon have had their security breached. No site, WordPress or otherwise, is completely secure. What you must do is recognize where weaknesses exist and create extra layers of defense to protect your content in the event your site is hacked. Use as many common solutions as possible to help manage the weakening of your site through human error.

A brute force attack canker months and involve thousands of servers world-wide. All hosting providers who offer WordPress are potential targets Hackers use compromised servers and PCs to hack websites’ administrator panels by exploiting hosts with “admin” as account name, and weak passwords which are resolved through brute force attack methods.

4 Points of Vulnerability
1. host security breaches
2. out of data WordPress core
3. unsafe plugins and themes
4. brute force attacks

Managing your WordPress powered site is well the most valuable security tool available to you.

  • speed
  • options
  • services
  • security
  • backup solutions
  • control
  • server type
  • price point

Choosing WordPress to power your site means WordPress is the foundation of everything on your site. The fact that it is free and open source carries many benefits. But with each update, the exploits of the previous version are made available to the public making previous versions more susceptible to being hacked. Employing backs security through obscurity tactics, you can remove or hide the version number of your WordPress installation from displaying. You can even choose a more simple solution with plugins to hide the version number. This may deter a bot from attaching to your site, but this does not patch holes in older versions of WordPress. Only updating your WordPress installation as new versions are made available will remove the published exploits.

Updating WordPress is simple (since version 3.7 was released with automatic updates)
In previous versions of WordPress a new version banner would display in your dashboard whenever there is an update available. Now WordPress installs will automatically update to new minor versions without you having to lift a finger. Minor versions are usually for security updates. You will, however, still need to update for new major versions.

To update WordPress

  1. First things first! Backup your WordPress.
  2. Dashboard
  3. Updates

The biggest threat to your site
The quickest way to compromise your site including adding poorly, maliciously coded or out of date themes or plugins from untrusted developers or sites. Due to the open source nature of WordPress many themes or plugins are distributed under a GPL or GPN (General Public License) licenses. So its easy for themes and plugins to be forked and redistributed on free WordPress theme and plugin sites with the addition of hidden or malicious code. This code can be as simple as exposing a virus or as serious as exposing your visitors to identity theft.

Before downloading a free theme or plugin:

  1. Research the author and only download from the authors site or the WordPress depository
  2. Ask advise at WordPress.org/support
  3. If you are going to use free trusted plugins or themes, check the version number compatibility listing and verify that the plugin or theme is still supported and updated. Many themes or plugins are slow to receive updates or are simply abandoned.
  4. If you do not use it, lose it. If you are not using a theme or plugin, delete it.
  5. Use paid supported themes and plugins (not free).

Experience shows that nearly all WordPress attacks could have been protected against and protected by simply using safe, up to date and trusted plugins and themes.

Source by Stephanie Rosendahl

WordPress Dashboard - Top 11 Most Important Settings and Components You Should Know

WordPress Dashboard: Top 11 Most Important Settings and Components You Should Know

WordPress dashboard or the back-end of your website is the first screen you land on after logging into your WordPress site. WordPress dashboard is the place where you start building, managing, maintaining and customizing your WordPress website or blog. It is the place where you let your creativity explodes so that you can create your website or blog in the way that fits your business.

WordPress dashboard is also considered the behind-the-scenes which controls the functionality and look of your WordPress website or blog. It is known as WordPress admin or administrative dashboard. Therefore, if you would like to create an excellent WordPress site, you must familiarize yourself with and understand all the settings and components of the WordPress dashboard.

In this article, we will go over the top 11 most important settings and components every WordPress site owner or webmaster should know in order to create an excellent WordPress site. Bear in mind that the settings explained in this article are the basic and default settings in the WordPress Dashboard. You may see additional settings and components in the dashboard based on the theme or plugins you installed and activated on your WordPress site.

  1. Admin Bar : This is the upper toolbar of the WordPress dashboard. It contains some of the most helpful links which can be also shortcuts to accomplish some of the most important tasks. For example, you can find links to WordPress official site, WordPress Codex Documentation, support forums, view your site, add new post / page / media / user, edit your profile and log out.
  2. Five Widgets : Welcome, At a Glance, Activity, Quick Draft and WordPress News. These are the 5 default widgets which are displayed in the major space of your WordPress dashboard. These widgets give you a quick overview of what is happening on your site or blog along with some site stats. They also provide you with some helpful links to get started dealing with adding content, navigation and customizing your WordPress site.
  3. Left-hand Main Navigation Menu : This is the left-hand menu of the WordPress dashboard which has items and sub-items to accomplish the various tasks on your site. It has almost all the settings which control everything on your site. Therefore, the next most important settings in our list, are the items included in this main navigation menu. To get to any sub-item of each item in the left-hand navigation menu, you can either click on the desired item to expand its sub-items or just hover over the desired item to have its sub-items flown out for you to choose.
  4. Posts : Posts represent the blogging aspect of your WordPress website or blog. The posts are displayed on your WordPress site in a reverse chronological order with the most recent post at the top. Posts are also called blog posts or articles. Post item has four sub-items which are All Posts, Add New, Categories, and Tags. In the All Posts screen, there are all the posts you or your users have made either they are published, scheduled or saved as a draft. If you would like to add a new post, you have to use the Add New link to use the writing editor. However, you will use the Categories and Tags sub-menus to assign categories and tags to your posts.
  5. Media : Media is the setting in your WordPress dashboard which is responsible for uploading and storing all the media of your WordPress website or blog. The sub-items of this item are Library and Add New. You can use the Add New link to upload new media such as images, audios, and videos. On the other hand, the Library is the section which stores all the uploaded media items.
  6. Pages : Pages represent the static content of your site. You can use them to create the unchanged information or rarely modified information on your site. You can use them to create pages such as About us, Contact us, Bios, Employees, and Homepage.
  7. Comments : Comments administrative screen is the screen which contains all the comments made on your WordPress site. Comments represent the interaction between you and your readers. From here, you can check all the authors of the comments, do some responsive actions such as Approve / Unapprove, reply, Quick Edit, Edit, or move to Spam or Trash.
  8. Appearance : Appearance is one of the most important settings of the WordPress dashboard. Using the Appearance item, you can change the entire look, layout, design, and navigation of your website or blog while maintaining the essential software (Core) that operates your site. There are many sub-menus here such as Themes, Customize, Widgets, Menus, header, and Editor.
  9. Plugins : Plugins item is also one of the most important settings of the WordPress dashboard. Plugins add more functionality and capabilities to your WordPress website or blog. There are thousands of plugins out there most of them are free and you can find them on the WordPress.org and some are paid or premium. By using the sub-items, you can upload / install and activate plugins as well as deactivate or deactivate then delete from your site.
  10. Users : You can use the Users item to assign users to your site. This is a helpful link especially if you have a team or employees working on your WordPress website or blog. There are 5 different user roles which different access privileges. These 5 user roles are Administrator, Editor, Author, Contributor, and Subscriber.
  11. Settings : Is the last item in our list and it is an essential setting of the WordPress dashboard. The sub-items of this item are General, Writing, Reading, Discussion, Media, and Permalinks. Keep in mind that you may see additional sub-items here depending on the plugins you have activated on your site. You can check each one of them to see the comprehensive settings available to manage your site.

I hope that this article would give you a good overview of the most important components and settings of the WordPress dashboard.

Source by Mohamed Omran

Why Is WordPress Security So Important

Why Is WordPress Security So Important?

Whether you have a WordPress website promoting your company products and services or a blog showing your writing capabilities, security of both is of prime importance. Google blacklists almost 20,000 websites for malware and 50,000 for phishing. If you are serious about keeping your WordPress site up and running then securing it online should be on top of your mind. The WP core software is completely secured as it is checked by hundreds of developers daily, even then the security risks still prevails.

With the increase in number of cybercrimes and online attacks affecting the servers of many websites daily, risk elimination is not the goal anymore but risk reduction is. Do not worry as the capable and efficient WordPress Tech Support is always present to offer the best technical guidance to its customers regarding any issue affecting their WordPress site. However, let us first understand why WP site security is so important for all WordPress operators.

Why Is WordPress Security So Important?

A hacked WordPress website can cause a serious blowback to your online reputation as well as business. Online hackers can easily steal personal information, passwords and install malicious software on your WP site thereby rendering it useless. If you want to retain your website as well as your business, then securing your online presence is the first thing to do.

How Can I Secure My WordPress Site Against All Possible Attempts Of Unauthorized Access?

The experts at the WordPress Support have come up with four tips on how you can ensure total security for your WP site. Kindly follow the guidelines mentioned below.

Continuous WordPress Site Updation:

WordPress is an open-source content sharing software that is regularly maintained and updated. By default, WordPress always installs minor updates automatically while for the major updates the user has to initiate the process. It comes with a number of themes and plugins that can be installed and on your WordPress website.

Password And User Permission:

One of the most common way to hack into your WordPress website is through the use of stolen account password. This can be avoided by ensuring that strong password is used, this is a combination of letters, alphabets and symbols making it difficult to be remembered. A strong password can be used not only for your WordPress admin area but also for FTP accounts and WordPress hosting account.

Install A WordPress Backup Solution:

The first line of defense against any hacking attempt is to have a complete backup of your WP site. These allow you to have the complete backup of your website in case your website is hacked or the server fails. There are a number of WordPress backup plugins available that you can utilize to create a backup of the whole website.

Enable Web Application Firewall:

One of the easiest way to protect your WordPress site is to use a web-based application firewall. This firewall will block all malicious traffic before it even reaches your WordPress site. The experts at the WordPress Support can be your guide in providing total security to your site.
Source by John Richards

Why Should Your Business Go For WordPress Development

Why Should Your Business Go For WordPress Development?

With a more than efficient CMS and a popularity that goes beyond the limit set by the sky, WordPress development has brought to one of the most exciting times of the ongoing tech revolution. Having more than 60 million people across the world using this platform, WordPress seems to have offered not just a unique, but probably the perfect solution to every business need out there.

The question that comes to mind then, is that what’s the reason that almost every business solution today starts with the intervention of a WordPress development company?

Let’s look at the possible answers:

Not Too Expensive at All!

With WordPress, you can never run into any budgetary problems, as it’s been made in open source, and is absolutely free of cost. No license fee, no nothing at all! Plus, WordPress development is one of the easiest ways to build a website. With literally thousands of themes available, along with all the plug-in, you can expand the functionality of your website through WordPress in a very time as well cost-efficient manner.

Simple and Straightforward Code

Take any WordPress site, and you’ll observe that the code behind them is simple, straightforward, and clean. Therefore, it’s no wonder that Google finds it easy to index a WordPress site. This, of course, makes these sites SEO friendly – a quality that is essential for any kind of content that pertains to marketing and goes on the Internet. To hire WordPress developers would always be a good idea for a company.

Because the platform they work on has each and every post or web page built with inbuilt keywords, as well as meta tags, title, and description. That, combined with SEO plugins, and SEO campaigns that you might run – it will prove to be a very SEO effective way to build your website.

A True Responsive Design

No website can do much good if it doesn’t have a responsive design. Partnering up with a WordPress development company can save you from becoming one of those website owners who always wonder why they don’t attract much traffic, or why their bounce rate is so high!

There is absolutely no alternative to creating a website design that is responsive to your audience. And the quality of a truly responsive site is that it conforms to whatever device you use to open it – that is, you do not have to make a different website for every single type of device.

Integrates Social Media as well

Social media sharing has become an important part of almost everyone’s personal life today. A social media platform is like this neighboring house where every person’s best friend lives; and who doesn’t love spending time with their best friend!

It’s therefore impossible to get hold of the target audience for businesses unless they too visit this friend’s house and receive the users at the door itself! With WordPress, you can easily share your website, blog, or any other content easily on any social platform, with the help of its plug-in. You wouldn’t even have to log into your social media account to separately share the content everywhere.

It’s that simple. Hence, social media integration is one of the major reasons your business should hire WordPress developers.

Scalable, Reliable, and With a Powerful CMS

Whether or not a business has been a success or not – a number of factors decide that. But, one of the major factors is always, quality. No compromise in quality can be allowed at any cost. But, how does one measure quality?

Two of the many things that truly measure the quality of a business is scalability and reliability. If a website cannot be reliable enough for its customers, and if it does not aid the business is growing bigger than what it is, then it stops being useful after a while. With WordPress development though, you can be assured that you will get a reliable and scalable CMS to work with.

The CMS is dynamic enough for you to add a lot of different features, plugins while allowing you to create different types of websites and make them as comprehensive as you’d like to. You can have thousands of blogs and any other kind of content up on your site, in order to market and scale your business better, without having to disturb the working of your website.

So many reasons, and so much more you will encounter once you start using this wonderful platform! As you rely on WordPress to help you handle your business, you will find it to be one of the best decisions you ever take for your company.
Source by Chetan Sheladiya