In some ways, we can consider email revolutionary. It even predates the internet’s ancestor, the ARPANET. In 1965, the first version of email was found in computers at Massachusetts Institute of Technology for a program dubbed “MAILBOX”. In a little...
The recent introduction of the general data protection regulation (GDPR) has had a direct impact on marketing practices, including email marketing. Is email marketing still one of the most effective marketing tools for your business? The answer is yes, email marketing...
Email marketing has still has a greater ROI (return on investment) than any other marketing strategy. Analysis shows that email marketing provides a ROI of $ 40.56 for each dollar that’s invested. Setting up an effective email marketing campaign can be a little...
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