In these modern times, it’s easy to underestimate the power of hard copy marketing. With advertising space highly effective on social media, search engines and websites, is it even worth spending money and resources on somewhat disposable marketing materials? Or are the days of door to door sales now a thing of the past?
Evidence would suggest not. Studies have shown that customers are far more likely to remember a brand if they have something tangible to hold in their hands, and not a fleeting flash across a computer screen, although online marketing is effective in its own way. The flyer is still very much a valuable marketing tool, so it makes sense to use both.
But where do you begin when it comes to creating effective marketing materials? Of course, you could design and print them yourself. But without the right technical and artistic skills, you could end up with a result you’re less than happy with. The last thing you’d want to do is to sell your company short – bad marketing is often more harmful to no marketing at all.
We all know that to attract new custom or boost our current image, we need to consider our marketing materials as a sales pitch to potential customers. So, as with any other sales pitch, it needs to be memorable. This means your message needs to leap off the page and make an impression.
A memorable design is dependent on a variety of factors, but is largely built on the associations we create within our minds. For a marketing material to have a positive effect, it needs to incite a positive reaction in the consumer. This can be achieved through colour, logo placement, photography and text – but it’s an exact science, and one best left to the experts.
Sometimes, try as we might, we just can’t find the right way to represent our brand effectively. Although it’s often easy to see the result, without the relevant skills and knowledge this will never come to fruition.
Employing a professional graphic designer could be the solution. Not only can a team of experts create flyers, booklets and magazines for door to door marketing, but they can also create banners, posters and signs for all your direct marketing events.
Not only that, but you could also create bespoke stationary to send out to customers so you’ll stay in their minds throughout the day. This kind of subtle marketing has proven phenomenally effective, even in the current age of iPads and social media.
But whether you decide to market your business using sales kits, marketing brochures or flyers, you’ll want to avoid them ending up in the bin – which sadly, many of them do. However small your business, your marketing materials will need to be eye-catching to make a lasting impression.
Relevant, attractive graphic design can be a powerful tool in helping you reach out to your target audience. However, you’ll still need to make sure your campaign fits within your marketing budget. Affordable services are easier to find than you might think. Start by performing a Google search to find a graphic designer who specialises in business marketing.
You’ll want your marketing materials to be consistent in promoting your brand and company message, so it might be worth enquiring about other services on offer, such as we development and social media management.
Depending on how far your budget stretches, you may even consider a complete rebranding for your company. Graphic design companies will sometimes offer package deals, and will take care of everything from your logo to your website and other e-branding services.
The best companies will offer a free consultation, so you’ve got nothing to lose by enquiring. You should be able to get an instant quote, so you’ll have a good idea of the costs involved.
Source by Blake N